Joanna Louca studied woven textiles at Middlesex University and obtained a Masters in Textiles at Goldsmiths University, London. She later worked for three years on a freelance and consultancy level in London. In 1999 she presented her one off collection of woven handbags at leading London stores, ‘Pineal Eye’ and ‘Yasmin Cho’ where she designed woven fabrics for Mathew Williamson.
In 2000 she took part in group exhibitions at the Crafts Council and at the London Business Design Centre in London. She participated at the 11th Biennial of young artists in Athens and represented Cyprus for joining the EU in Lisbon in 2004.
In 2001 she sets up her company ’Joanna Louca Designs Ltd’ and launched her first main collection of hand-woven bags and scarves. In 2005 the magazine ‘Percorsi di creativita’ by LVMH on emerging talents featured her work. She presents her collections at Fashion Trade shows and showrooms in London and Paris every season selling to exclusive stores and boutiques worldwide.
Her atelier is based in Nicosia, Cyprus where she designs and produces her hand-woven fabrics on domestick handlooms and works closely with Italian manufactures for the assembly of her accessories. Yearly she creates solo exhibitions with site- specific installations to accompany her Home and Fashion collections.
‘As a weaver studying thoroughly the woven techniques on traditional weaving, the idea is to perpetuate the modern spirit by maintaining a seamless flow between past and present. This successful integration of opposing extremes tradition with modernity and practicality with aesthetic is my main source of inspiration.
'Weaving is a living memory'.