A new flagship store in the heart of Athens, presence in 25 museums and 400 stores worldwide.
Walking through Kolonaki streets, one stops, facing two questions written on the store window entrance : Feeling low? Feeling stressed?  with the given answer : Try Greek Philosophy!
And just like that, you are introduced to a brand new concept that makes you rethink about shopping.
What is happening in Kolonaki is already been happenning through out the world. Having a presence and achieving success and critical acclaim in 5 continents in 4 years, SOPHIA is coming home.
In Pindarou str. 15, Kolonaki, Sophia Enjoy Thinking Live, the brand new  concept store  where one can discover and experience Sophia's collections, a treasure trove of Home Deco items and gifts.

25 Museums in the world including the Louvre and Picasso museum in Paris, The British Museum in London and the Getty in Los  Angeles to mention a few, exhibit Sophia in their gift shops.
In this fashion, Sophia - Enjoy Thinking  can be found  in over 400 stores, prestigious department stores as Printemps & Galleries Lafayette in Paris and Neiman and Marcus in USA,
 in more that 40 countries: from Singapore to Iceland and Australia to Taiwan with China leading the love affair with Sophia.
150 international features and mentions including articles and photographs of Sophia's Collections in magazines such as  ELLE DECORATION -FRANCE, AD -SPAIN , LIVING - BRAZIL and many  more.
Upon arriving at the store at Kolonaki, it is clear that Sophia Enjoy Thining Live is not not just another shop, it is a place where art flirts with design; eternity meets modernity, and the richness of the past harmonically blends with the spirit of the 21st century.
The concept is highlighted and driven by a strong passion to reinvent a new retail structure; a new kind of " retail therapy". The collections carefully curated, unfold across different themes/zones : the art of thinking, the power of dialogue, the aesthetics of lighting, the elegance of Dining, the world of Woman and Man and the supremacy of Architecture . 
The Collections entail unique home decor design items, lifestyle and fashion accessories, stationery and books as well as healthy products for the body and soul.
 The Dialogue zone, is an Arts friendly space located within the store which expands across diverse themes such as  Art & Design, Architecture, Philosophy, lifestyle where like-minded people can have the opportunity to join the Thinking Club. 
A series of talks and games will be regularly hold by Thinking Club, where small groups will be invited to exchange thoughts and experiences with others creating and hopefully inspiring a circle of potential friends bursting of ideas and celebrating the notion of Thinking.
In addition, a series of events  where artists, designers, entrepreneurs and producers  will share their stories and introduce their products and ideas; a chance to meet the makers and the doers!