Every culture has its own distinct beauty secrets, but perhaps none are more timeless than those of Greece. Drawing on her own ethnicity, Voula has created a brand that is inspired by Greece's grand culture, as well as her firsthand experience with the skin-enhancing powers of botanicals. The Ancient Greeks greatly emphasized the benefits of natural ingredients from the earth and the surrounding sea, and their ability to nourish and beautify their skin. This idea has continued to inspire the modern Greek culture and its belief that beauty is ageless if you respect and nurture your skin.
Unable to find anything in the existing beauty market that met her demands, Voula decided to create her own collection. Armed with a passion for bio-active botanical ingredients, high-performance formulations, and the belief that luxury cosmetics should blend perfect pigments, incredible finishes, and extraordinary ingredients, she created the brand she had always dreamed of.
A breathtaking blend of nature and science, Voula combines bio-active plant-derived ingredients and marine extracts with the latest technological innovations, resulting in revolutionary formulas that not only improve skin's appearance, but actually correct and perfect the complexion. With its lush textures and pigments, chic custom packaging, age-defying formulations, and long-lasting wear, Voula is reinventing cosmetics for the 21st century. No longer is makeup merely something you wear; now it's something that actively cares for skin.