''Sans Voir'' means playing with eyes wide shut.
My inspiration from the beginning is the woman herself. Every woman around me. Who wants to be chic and comfortable, sophisticated and sexy, attractive and feminine in every aspect of her life. I focus on her only. And how she could play with fashion refreshment –while working, dancing, flirting– with fine clothing and accessories in an affordable way… to celebrate her feminity.
I am in the fashion industry for over 20 years –styling and trading– and I catch the lack of fresh and fashionable feminine clothing in an affordable scale. There is a market demand for fresh products of fine quality, in competitive prices and at the same time not massive. Crisis can be a period of chances, during which new needs arise… and new ideas and concepts provide the solutions to these needs. When these solutions are perceived, people, teams reinvent themselves and work hard to meet the new demands. To overcome and move forward.