Material, colour and pure lines, are the essence of the unique handmade jewellery of Bela Louloudaki.
An attractive narrative of chromatic matches, inexplicably simple and yet paradoxicaly fascinating. Through each piece, the designer reveals her nature as an architect, her long-term relationship with Italy, and her deeply Greek roots.
Her collection is nothing else but a synthesis of her multifaceted approach to life. Refined, discret but not conventional. Contemporary but not eccentric, as it radiates elegance that has nothing to do with luxury in a sense where style, should not be confused with excess.
Clay immersed in 24K gold, silver or copper is her solution for a soft, light and earthy approach to metal.
Bela Louloudaki is an Architect who graduated from Rome’s prestigious “Universita’ La Sapienza”. She created her own Architectural firm and studio in Rome which, since 2005, it has an affiliate Athens based office as well. 
Bela Louloudaki conducted numerous projects in the housing field, and created unique spaces as an interior designer. 
Some representative examples of her work in Athens are the “Danesi Coffee House” in Golden Hall shopping mall in collaboration with p+r+v studio (Rome) and the iconoclastic “Natura” shop in Kolonaki district.
Bela has also been a jewellery designer for more than fifteen years.
Her elaborate fusion of architecture, art and refined taste has given Belas’ work the recognition and prestige of an accomplished cutting edge European designer.
Athens “Benaki museum" has included Belas’ collection series for the museum jewellery store. 
She has participated in a multitude of exhibitions in Rome, Milan, Athens, and in “Pret-a-porter”-Paris with her inspiring summer 2005 collection.
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