Every journey, every destination is an endless source of inspiration for Sun of a Beach —a place you want to return to again and again. This time, the beloved Greek brand, synonymous with the Greek summer, carefree living, and vacation vibes, takes us to Messinian Mani.
A wild and fiery land, with raw, authentic beauty that—like all things unique—has inspired poets and writers. “This landscape is harsh like fire,” wrote Yiannis Ritsos.
The new Sun of a Beach collection for Summer 2025 is a tribute to the raw beauty of the Mani landscape, capturing its essential elements—stone, sea, and light—through explosive monochromes, striking color blocks, and original patterns.
Titled Mani Journeys, at the heart of the new Summer 2025 collection is the Polychrome Collection, featuring bold monochromes used on their own or combined into statement color blockings.
These appear on the brand’s signature towels, as well as on beachwear pieces and beach accessories.
This season, Sun of a Beach’s bold and always optimistic palette is enriched with the vibrant Sunflower Yellow, reflecting the warmth and dazzling brightness of the Messinian sun.
Cousteau Blue, inspired by legendary French oceanographer and explorer Jacques-Yves Cousteau, evokes the refreshing embrace of the calm sea.
The earth tones are represented by Coppertone—a deep ochre shade—while nature’s green comes in a humorous, almost anime-inspired version dubbed Wasabi Green.
The brand’s signature Terry fabric—fluffy, towel-textured, and made from 100% cotton—takes center stage not only in the best-selling beach towels but also in hats, bags, pouches, and of course clothing, like the one-piece Cousteau Jumpsuit and the standout piece of the collection: the Beach Cape in the iconic Sunflower shade. The beachwear line, crafted from fine cotton, expands this year to include linen shirts, perfect for both vacation wear and city looks.
Meanwhile, the swimwear collection —for women, men, and children— introduces even more styles designed to make every beach appearance stand out with playful flair, standout elegance, and effortless style.
For the Mani Journeys campaign shoot, Sun of a Beach teamed up with acclaimed photographer Bill Georgoussis and model Ismini Papavlasopoulou, capturing iconic locations in Messinian Mani and producing a new campaign that looks like a postcard.
Another campaign that captures Greek summer just as it is: unpretentious, adventurous, full of light, and irresistibly cool.
About Sun of a Beach:
Born amidst the breathtaking landscape of Greece’s 6,000 islands, Sun of a Beach was founded more than a decade ago by Melina Pispa and Ellie Rountou.
The brand has launched a wide array of product lines—towels, swimwear, clothing, and beach accessories—for men, women, and children, all of which have become staples of our summer getaways, along with smart gift boxes for every occasion.
With “beach life,” Greece, and the Mediterranean as its constant inspiration, the brand is deeply connected to nature and committed to Greek craftsmanship.
Since its founding in 2012, Sun of a Beach has remained dedicated to handcrafted production, local manufacturing, and the use of eco-friendly materials.
