The design concept is central to Eleni Kyriacou's work. She aims to translate the essence of the design concept into fashion in a way that is both emotional and conceptual. She is characterised through her sensitivity in her use of texture and her architectural design language. She believes in creating innovative fashion that is completely wearable. 

She is the current costumier of The Olympic Torch Lighting and Handover Ceremonies. She debuted her costumes for The Rio 2016 Summer Olympics.

Eleni Kyriacou launched her womenswear label in 2011. She participated in Paris Fashion Week three times, for which she received support from The UKFT (UK Fashion and Textile Association). She has also participated in the official Athens fashion week (Athens Xclusive) three times.

Eleni Kyriacou studied architecture at The Bartlett, UCL and textile design at Central Saint Martins, where she won a prize for bestsustainable design. She was an apprentice for the late Alexander Mcqueen. 

Eleni Kyriacou is a British born Greek Cypriot. She is both a British and Cypriot national. Her studio and production is located in Athens, which she feels is her true home.