consists of carefully curated high-end fashion, luxury travel and beauty photography laid out as an online magazine. All content is directed by founder Evangelie Smyrniotaki and produced by Style Heroine creative studio.

Evangelie has also produced and is the face of the latest three global campaigns for By Malene Birger and for the second year she has been named as one of the faces for Jimmy Choo’s digital campaign. From working with internationally renowned luxury brands she has become a regular at fashion week and was invited to take part in the exclusive showings of the Valentino Mirabilia Romae and the Fendi 90th anniversary haute couture collections in Rome. Evangelie has been featured in several international magazines including cover stories and recently received the prestigious Bloglovin award for Best Photography Blog. Evangelie has designed her capsule collection “Heroine by Tom Wood”, produced by the Norwegian brand Tom Wood which subsequently sold out globally.