Ioanna Tsigarida is the founder and designer of ROSES ARE RED brand, having accumulated more than 10 years of experience in fashion industry. With an academic background in management and finance, being a Paris XII and Piraeus University alumni, a masters degree in International Marketing & Innovation at the University of Lille in France and a Fashion Designer Diploma in Paris, Ioanna lived and drew inspiration between her two favorite countries, Greece and France. At the age of 22, she was already in the heart of the fashion industry, working in Paris Fashion Week. She collaborated with French fashion agencies, Haute Couture and moyenne/haute gamme designers, such as Dany Atrache, Aganovich, Malene Birger, Farah Angsana, Yoichi  Nagasawa. Continuing her professional conquest in the luxury industry at Lexus Europe in Brussels, she worked for the image making and network  development of the emblematic brand in Europe. Love brought her back to Athens to continue her life with her now husband and follow her  passion, working as PR Manager for international fashion, accessories and cosmetics brands. She is one of the first Greek fashion bloggers, having  established JOANADDICTED.COM which is now in its 7th year of running and is classified among the best known Greek fashion blogs, hosting several synergies with designers and international fashion brands.

In November 2014, Ioanna founded her clothing company inspired by poetry, with a vision to create high quality clothes that can be transformed from loungewear garments to impressive going-out outfits.