“Life is about fun”
Phi-male brings a playful and bold dimension to the women’s footwear industry championing easy-to-wear vibrant summer shoes.
Hand-made in Spain, the brand pulls on Mediterranean craftsmanship to create timeless espadrille soles adding contrasting straps in satin or leather and embroidered well-known symbols and icons that pop.
Founded and designed by shoe designer Elvira Panagiotopoulou, the brand is born and raised by her uncompromising view that “life is about fun”.
Made for the woman who is flirtatious but friendly, lives for the present but is in love with the past, and is looking for the simple shoe that enables her to stand out, Phi-male offers the global traveller a must-have addition to her wardrobe.
Founder & Creative Director
Born in Athens and raised in Paris, Elvira grew up surrounded by the Greek natural and the French urban environments.
At an early age she created a jewellery and footwear line while studying Marketing and Communication in Athens before honing her skills with a Footwear Design course at the London College of Fashion.
Following, Elvira moved to Italy to study Footwear Design at Cercal, Sergio Rossi’s School, at San Mauro Pascoli and later on achieved an MA in Fashion Accessories at Istituto Marangoni.
Upon completing her studies, she started working in Paris and Milan with prestigious luxury footwear and fashion brands, such as Bruno Frisoni, Diego Dolcini, Narciso Rodriguez, Madeleine Vionnet, Dolce & Gabbana and Balmain.
In 2015 she decided to take the leap and launch her own luxury footwear brand, DI GAΪA produced in Tuscany.
In February 2018, she won the contest “The Future Footwear Generation” held by Vogue Talents and Rene Caovilla.
Word Play / Female
Never as it seems, the logo incorporates the way in which twists and fun combinations are added to every aspect of the label and the design of each shoe.
Greek Letter Φ / Phi
Phonetically pronounced “phee” this graphic Greek letter means:
- Universal harmony.
- Creativity and balance. Ideal proportions to achieve unexpected beauty and bold elegance.
- Playfully mixed together, Phi-male stands for the qualities of the perfect shoe that every female needs in her wardrobe.