POSTFOLK is the work of Maria-Olga Vlachou a Greek graphic designer who have become intrigued by the design potential of the motifs in Greek folk art.
These motifs have formed part of the graphical lexicon of traditional Greek culture for many generations, but are now an object of mostly curatorial or antiquarian interest. POSTFOLK wants to unlock the potential that these wonderful figures have for contemporary design by dislodging or dislocating the motifs from the aesthetic conventions that once defined them in order to render them afresh. It seeks to infuse these motifs with vibrant new colors in a bold palette and to arrange these elements in new ways. In short, POSTFOLK works to relocate these elements within a new visual context and physical form, most of all in the pure brilliant colors of silk-screen prints.
''I think of my work as digital handicraft, a kind of digital embroidery. In creating these figures pixel by pixel, I want to pay homage to the fine needlework of the countless women who stitched these figures in table runners and toppers, on pillowcases and coverlets, and in so doing literally inscribed figures of joy - a pair of peacocks, a couple in love, a bouquet of flowers - in the very fabric of domestic life.
In the end, I want to revive this visual legacy and enable it to evolve, true to its origins but free of the constraints within which Greek folk art is ordinarily (re-)presented and better equipped to travel beyond the country that first nurtured it. In this sense, POSTFOLK is very much about the future of a past.''
(Many thanks to Efi Panagoula &her Studio Eight photos for her amazing talent and her love for Postfolk universe.)