It is a series of activities, culminating in the Eco Fashion Show, in which distinguished Greek designers will create an outfit from eco-friendly materials.
"DoitEco" project aims to inspire and to promote an eco-friendly way of living among society and involve as many aspects of our daily life as possible. 

We aspire to link "DoitEco" with sustainability and make it a fest.. "DoitEco" the fest of ecology!

Ally is an Athens-based Marketing and PR Company. 
Founded in 2010, Ally undertakes marketing and business consultancy for businesses in fashion and luxury industry.
Ally represents brands and orchestrates events, launches and media relations.
Lobbying is one of our strongest benefit!
We’re excited about expanding abroad! We are proud to say that we cooperate with boutiques and entrepreneurs from all over the world.
After the Fashion Pastry Project, that combined Fashion and Pastry, MaxPerry Handmade Chocolates and Parthenis, comes the equally disruptive DoιtEco!
It is a series of ecological activities, culminating in the Eco Fashion Show, in which distinguished Greek designers will create an outfit from eco-friendly materials and at the same time designers known worldwide will participate in this event.

Our aim is to link business, fashion, arts and daily life in one fest, “DoitEco”, the fest of ecology!

The body of our activities contains a series of “green seminars” where business executives will have the opportunity to learn more about applicable eco-friendly practices easy to adopt and transfer into their companies. 

What’s more, installations and eco-artworks will spring and beautify various hubs around the center of Athens, to remind people the value of a balanced and sustainable culture.

The culmination of our event will be the eco fashion show of “DoitEco”, which will be hosted at Technopolis, Gkazi, on Tuesday the 14th of January, 2014! 

Vancouver, New York, London, Berlin, Moscow and Nicosia have already hosted such an event! Now is the turn of Athens to be the 7th city worldwide that will organize an eco fashion show.

Distinguished fashion designers from Greece and abroad will expose their eco outfits on the catwalk! The idea behind this is to engage one of the most vibrant and creative industries in a sustainable mentality and to show that ecological fashion is 100% wearable!