THE BRITELINE is a multifaceted, artistic fashion concept, promoting a "State of Mind" rather than a material lifestyle. 
Featured as a Ray of Light on the brand logo, THE BRITELINE symbolizes the invisible line connecting our Spirit, Soul and Body with the World, being at the same time a contemporary fashion design logo of an original, quality brand, originating from Greece and aiming at embracing the World with high quality, meaningful fashion, "Made in Hellas".
THE BRITELINE' S initial collections are based on the concept "APHRODITE REINVENTED" which is defined  as "The Eternal Woman Spirit, Beauty and Power heading Bravely to the Future".
Comprised of five themes - messages titled "Your Compass", "Airborne", "Reinvent Yourself", "You and the Circle of Life" and "ALIVE", the Collection is dedicated to the internal beauty and power of women as the main factors leading to a happy and meaningful life. These five messages are presented in THE T-SHIRT Collection - made of excellent quality fabrics and materials - and in THE PENDANT Collection made of sterling silver and gold.
Focusing on the eternal values of Beauty, Harmony and Balance and carrying the powerful, optimistic message "REINVENT YOURSELF" which is related to "new beginnings" in life leading us to a brighter future, THE BRITELINE and APHRODITE REINVENTED wish to bring a "new air" in the fashion world, reinventing the existing fashion patterns and meaning.